# Rebel Lemon

> Rebel Lemon is a brand design studio offering Brand Sprint: a complete, fixed-price brand creation package delivered in four weeks for founders, startups and growing businesses. Brand Sprint costs £10,000 (GBP), with studios in Belfast, London and New York.

Rebel Lemon Ltd is a UK-registered brand design studio. Its single core offer, Brand Sprint, replaces the traditional three-to-nine-month branding process with a focused, condensed four-week sprint that produces a complete, launch-ready brand. The studio describes it as "sprinting, not rushing": a condensed process, not a rushed one.

## Primary Offering: Brand Sprint

- Format: a complete brand creation package with fixed scope and fixed price
- Timeline: 4 weeks
- Price: £10,000 GBP (also available as $14,000 USD or €12,000 EUR)
- Payment options: pay in full upfront, or pay in two (60% deposit upfront, 40% on completion; final files are released once the final payment has cleared)
- Client time required: as little as four hours over the four weeks
- Delivery: remote
- Availability: limited and subject to capacity

## How Brand Sprint Works

### Week 1: Discovery (Brand Positioning & Messaging)
- Discovery workshop covering the business, audience and goals
- Market research
- Playback report within 48 hours, with core assumptions, early direction and two visual moodboards
- Early development of brand mark, typography and two identity routes

### Weeks 2–3: Concept (Brand Identity & Framework)
- Two contrasting brand concepts presented with rationale
- Once a direction is chosen: brand personality, tone of voice, communications pillars and two strapline options
- Refinement into a working identity system

### Week 4: Rollout (Go-to-Market Application)
- Final brand playbook, logo suite and full toolkit, organised and labelled
- Short video walkthrough, followed by light-touch support as the brand is put to work

## What Brand Sprint Includes

### Visual Identity
- Logo suite (primary and secondary/stacked lock-ups, full colour and monochrome)
- Brand icons (square and circular, for favicons and social avatars)
- Colour palette (up to nine colours, supplied as HEX, RGB and CMYK)
- Licensed typography (up to two typefaces; commercial licences covered for the first year)
- Social channel artwork (headers/banners and profile images for two channels)

### Tools & Templates
- Social content templates (three per channel)
- Branded letterhead
- Business cards (print-ready files for up to 10 team members)
- Branded presentation template (Google Slides, PowerPoint, Canva or Keynote)
- Repeatable brand pattern

### Principles & Practicalities
- HTML5 email signature
- Homepage UI design (design only; website build not included)
- Brand tone of voice and communications guide
- Brand playbook (brand guidelines, supplied as PDF or Figma)

Assets are supplied in practical formats including Canva, PNG, SVG, PDF, Adobe files and Figma.

## Optional Bolt-Ons

- Website / UI design: four additional website pages plus up to two campaign landing pages, one revision round, approx. one week, from £3,000
- Motion graphics starter pack: logo sting, animated name strap and two transitions in 1:1, 9:16 and 16:9, approx. one week, from £1,600
- eCRM / email template: one design-only email template for platforms such as Mailchimp, Klaviyo or HubSpot, approx. three working days, from £1,200
- Monthly design and marketing support is also available

## Key Terms

- Fixed scope and fixed price, with no hidden costs; anything outside the agreed scope is discussed and approved first
- Full copyright is transferred to the client once the final payment is received
- If neither of the first two concepts is right, a third concept is developed after revisiting discovery; if that also doesn't land, the project is closed with all work shared and a fair partial refund

## Best For

- Founders and entrepreneurs, including serial founders who need consistency across ventures
- Startups and innovators building credibility, including those preparing to raise investment
- Scaling businesses whose brand has fallen behind their growth
- Established businesses that need to refresh, modernise or reposition their brand

## Not For

- Large enterprise rebrands with extensive stakeholder approval
- Long-term design retainers or ongoing production work as the main requirement
- Projects requiring months of exploratory brand research

## Team

- Duncan Burgess, The Brand Rebel (duncan@rebellemon.com)
- Chris McGuicken, The Tactical Rebel (chris@rebellemon.com)
- Mike Hesketh, The Design Rebel (mike@rebellemon.com)

Between them, the team has decades of brand experience. Brands the team has worked with in previous roles include Clarks, Ryobi, Dyson, Aldi, Tesco, adidas, Oxfam, the NHS and Heineken.

## Recent Work

- Trade Harmonizer: refined brand language, visual identity and tone of voice for an export and international trade technology business
- VIVA Tech Talent: bold visual identity, voice and digital presence for a tech recruitment business founded by an all-female team

## Locations

- Belfast: Laganview House, 93–95 Ann St, Belfast BT1 3HH, Northern Ireland
- London: Kemp House, 152–160 City Rd, London EC1V 2NX, United Kingdom
- New York: 1178 Broadway, Manhattan, New York, NY 10001, USA

Rebel Lemon works with clients in the UK and internationally.

## Contact

- Email: studio@rebellemon.com
- Book a call: https://rebellemon.youcanbook.me/

## Key Pages

- [Brand Sprint overview](https://www.rebellemon.com/): the offer, process, deliverables and FAQs
- [Pricing and payment options](https://www.rebellemon.com/pricing-plan): GBP, USD and EUR pricing, pay in full or 60/40
- [Terms & Conditions](https://www.rebellemon.com/terms-conditions)
- [Privacy Policy](https://www.rebellemon.com/privacy-policy)

## Social Profiles

- LinkedIn: https://www.linkedin.com/company/rebellemon/
- Instagram: https://www.instagram.com/rebellemon.studio